Engaging Content
Engaging People

Novelty is a leading technology-driven publisher network. Our dynamic content across multiple premium verticals captivates more than 45 million readers monthly

Compelling content, finely tuned to the interests and desires of our generation.

By leveraging our unique technology and data capabilities, we are able to connect the dots and truly understand what our readers are looking for.


Based on those powerful insights, our experienced editorial team produces extremely consumable content that fosters an ever-growing audience of engaged readers.

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Icepop is a digital entertainment media magazine made up of Internet junkies and master storytellers. Weโ€™re constantly on the lookout for the most entertaining, engaging and uplifting stories out there. Our original content is designed to lift the spirits and broaden the horizons of our millions of readers each month.

Here at DirectExpose we eat, sleep and breathe Hollywood and the entertainment industry. Our team of passionate Tinseltown fanatics strive to give readers a break from the average red carpet coverage and TV reviews to provide thought-provoking, original content for lovers of the big screen and small screen alike.

Novelty allows you to precisely
target a highly trusted and
uniquely refined audience


An ever-growing community of engaged readers

  • 60 million daily users reach on Facebook

  • 75% social engagement Rate

  • Over 1.5 Million Facebook Fans

Content Production

Leveraging highly-refined data and engagement to fuel content production

  • Data Refinement

    Novelty's proprietary technology allows it to collect in-depth understanding of user engagement and behavior.

  • User Sentiment

    Novelty interacts with its readers through various channels, including real-time pulse checks to gather insights on their interests and opinions across its diverse portfolio of verticals and topics.

  • Content Uniqueness

    Through the fusion of technology and human sentiment, Novelty is constantly adapting to produce unique and engaging content tailored to refined audience interests.

The Bottom Line

1.8M Followers 45M Monthly Visitors 65% Social Engagement Rate 12 Verticals 9 Min Avg Session Duration
12 Verticals
65% Social Engagement Rate
9 Min Avg Session Duration
45M Monthly Visitors

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Engaging Content Starts
With Engaging People

Learn more